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Top 23% industry ranking 50 profile views per 90 days 300+ new connections These telling statistics were provided to me by a mortgage broker customer last year, about six months after I’d revamped her LinkedIn profile. Whether you’re promoting a business or an individual open to new prospects, a strategically written LinkedIn profile (and company […]

The whiff of a new year is when many of us begin to breathe in plans and visions of new beginnings, whether we’re talking personally or professionally. According to the Chinese zodiac, 2016 is the year of the monkey – the animal most aligned with smart people. Maybe this signals the year of shrewdness when […]

It’s a highly competitive market out there, no matter what industry you’re in. Keeping your brand reputation strong and engaging is essential to maintaining a healthy customer base. But as with any prescribed plans, it’s just as important to avoid overdosing your ‘patients’. A wholesome balance of direct communications mixed in with indirect online marketing […]

Along with LinkedIn and other social media, a website is an essential online marketing tool to professionally promote your brand. Yet with so many businesses (and even individuals) tapping into this online marketing space, and so many readers seeking a quick information fix, standing out from the competition can be challenging. In addition to ensuring […]

Former studies have revealed that most readers will mentally process visuals 600,000 times faster than text. That’s a pretty strong motivator for ensuring that well-thought-out imagery is always included across your online marketing strategy. Whether it’s your website, monthly blog or newsletter, or daily social media postings, be sure to use that ‘15-second electronic window’ […]

Forbes’ recent prediction that LinkedIn will achieve 100,000 corporate customers – underpinned by convincing results – confirms its heavyweight influence on global recruitment. More than doubling its number of corporate customers over the past two years, a recent Jobvite survey also revealed that around 73% of recruiters plan on using LinkedIn more to source talent. […]

As tempting as it can be to shoot through your resume to recruiters with a quick short email, don’t scrimp on including a more formal cover letter. It’s been said that some recruiters won’t even look at a job application that doesn’t include a cover letter, so why take the risk just to save time. […]

I recently read that LinkedIn membership is now estimated to be 380+ million – a hefty figure that green-lights immense global networking and marketing opportunities for businesses (like never before). This also means that for most organisations, the need to create a LinkedIn presence via both individual profiles and a company page is even more […]

I recently heard about a senior exec that’d been blocked from his next great career move due to inane, ‘too much information’ comments he’d made on Facebook. A healthy reminder about the impact social media can have on us professionally as much as it can personally. “You are CEO of brand you.” (Tom Peters, motivational […]

Whether it’s your business website, LinkedIn profile or blogs, online marketing content should be consistently monitored and updated. If you don’t keep tabs on how electronic marketing strategies are performing, you’re far less likely to successfully engage and sell to online traffic. In a previous blog about website content, I touched on the importance of encouraging […]