Essentiality of engaging online content that shifts and transforms

Analyse online marketing content to adapt & connect
Analyse online marketing content to adapt & connect

Whether it’s your business website, LinkedIn profile or blogs, online marketing content should be consistently monitored and updated. If you don’t keep tabs on how electronic marketing strategies are performing, you’re far less likely to successfully engage and sell to online traffic.

In a previous blog about website content, I touched on the importance of encouraging interaction and action from your readers. But it’s just as essential to continually network and transform via your online marketing content, both to increase your search rankings and to ensure your marketing strategies are meeting customer needs.

“We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” (Pierre Omidyar, founder, eBay)

Maintain an 'in-out' flow of online marketing content
Maintain an ‘in-out’ flow of online marketing content

For example, if you’re consistently posting blogs to a range of online platforms including your website and LinkedIn profile, you should then be gauging how well each blog performs on each social medium. What blog topics are appealing the most to followers and other online traffic? Has your blog created a discussion that’s screaming out for answers?

  • With Eric Schmidt (CEO of Google) recently acknowledging the significance of blogs in today’s communications, you’d be crazy not to include them in your online marketing strategy:

I believe that this notion of self-publishing, which is what Blogger and blogging are really about, is the next big wave of human communication. The last big wave was Web activity …” 

In line with this, Walton’s Words recently wrote an article on why regular blogging is beneficial to most businesses.

Online engagement keeps it human! In addition to having a positive impact on your search rankings, reacting and interacting via online marketing content will better convey your personality. Despite the strong prevalence of electronics, most humans still want to connect with other humanoids on some level. Thus when your online marketing content consistently relates, acknowledges and addresses their needs, potential customers are more likely to feel they’ve linked in with a like-minded person – not just another business promoting its services.

Make the time and embrace change. Yes, time and effort is required to set up an online marketing strategy that tracks and interrelates with your electronic customer base. But once it’s in place, there are plenty of tools that can assist with the monitoring of online marketing content. Just conduct a search under ‘online analytics’ and you’ll see what I mean. Many highly successful businesspeople have consistently transformed based on market and customer needs identification.

“Business opportunities are like buses, there’s always another one coming.” (Richard Branson) 

Walton’s Words has extensive experience in writing blogs, LinkedIn profiles and other online marketing content for a range of brands and industries. We can help you come up with an online marketing strategy that increases your online presence and attracts a more expansive readership. Drop us a line or call us if you’d like to discuss your online marketing content needs further.

Jeanette Walton received a Writing Expertise Acknowledgement via resumé work published in 7th edition of Resumes for Dummies

Recent Posts