LinkedIn profiles = the new business card

LI business cardOnline versus print. Currently in the process of investigating new business cards, there’s some hesitation about how much effort I put into this. When reflecting on more recent business leads and opportunities, I’m struggling to come up with ones that stem from the printed card. Most have made contact and/or found out about my business offerings via social media’s business-oriented LinkedIn.


LinkedIn is fast-growing and convenient. As at May 2013 there were almost three million Australians using LinkedIn, and there’s little doubt that this number has multiplied. Even when one of my network associates has pushed potential work my way, most newcomers have made their initial contact via LinkedIn. It’s the business medium where your contact details can be instantly accessed with minimal exertion.


Importance of LinkedIn profiles. That’s not to say that the printed business card is nearing extinction, particularly when face-to-face networking events continue to count. But it’s an indicator of the importance of a keyword-optimised, professionally written LinkedIn profile; not only for job seekers, but for anyone interested in staying open to business and career opportunities.


Once a potential client or employer has heard about you, they’re highly likely to look you up (and maybe hook up with you) on LinkedIn. A well-written profile that adequately sells you and/or your business also increases your chances of being ‘discovered’ on LinkedIn.


LinkedIn takes it personally. Although the more professional sibling of the social media family, LinkedIn can also help recruiters, potential clients and business networks understand what makes you tick. It’s an opportunity to showcase your career passions and ambitions in addition to your skills and expertise – a chance to get more personal.


Need help with your LinkedIn profile? Here at Walton’s Words we’re accustomed to bringing out the best in people’s and business’s LinkedIn profiles. We’ll confidentially collaborate with you to ensure your LinkedIn representation is true to you and your goals, and to increase your chances of showing up in searches. Just drop us a line or give us a call if you’d like to discuss your LinkedIn profile further. It’s the electronic business card that’s enhancing numerous careers.

Jeanette Walton received a Writing Expertise Acknowledgement via resumé work published in 7th edition of Resumes for Dummies

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