Is your LinkedIn profile making the most of LinkedIn?

LinkedIn connectionsLinkedIn profile is the convenient business card.

When recently updating my hardcopy business cards, I did question how much I’d be likely to use them. There’s no doubt still a place for printed cards for face-to-face interactions, but so many networking and marketing opportunities are now online. A comprehensive, career-selling LinkedIn profile will validate your skills and offerings far more than any hardcopy card can, and your contact details are unlikely to be misplaced.

LinkedIn is fast-growing and high-profile.

At the moment there are around 330 million LinkedIn members worldwide, and at least half access it daily. Thus, the more networks and interactions connected to your LinkedIn profile, the more your online business card will be viewed across this global professional network.

Importance of LinkedIn profiles.

Whether networking or job seeking, once a potential client or employer has heard about you, they’re highly likely to look you up (and maybe hook up with you) on LinkedIn. A well-written, fully utilised LinkedIn profile will encourage them to engage further with you.

LinkedIn takes it personally.

Although the more professional sibling of the social media family, an audience appropriate LinkedIn profile can help target readers understand what makes you tick. It’s an opportunity to showcase your career passions and ambitions in addition to your skills and expertise – a chance to get more personal.


Need help with your LinkedIn profile?

Here at Walton’s Words we’re accustomed to bringing out the best in individual’s and business’s LinkedIn profiles. We’ll confidentially collaborate with you to ensure your LinkedIn representation is true to you and your goals, and to increase your chances of showing up in searches. Just drop us a line or give us a call if you’d like to discuss your LinkedIn profile further. It’s the electronic business card that’s enhancing numerous careers.

Jeanette Walton received a Writing Expertise Acknowledgement via resumé work published in 7th edition of Resumes for Dummies

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