All that high-tech talk about keywords and SEOs can feel a bit overwhelming at times. I know when I start thinking about meta descriptions, title tags and the like, there’s a part of my brain that generally wants to switch off.
Yet there are many valid reasons for using keyword optimisation in most online professional contexts, including resume writing, LinkedIn profiles, websites and other copywriting (marketing). Below are several of my main drivers for ensuring my online marketing content is keyword optimised:
“Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.” (Marc Ostrofsky, US entrepreneur)
You’ll be easier to find: Whether it’s your website you’re trying to draw more traffic to, or your LinkedIn profile seeking career opportunities, keyword optimisation will increase your brand exposure. The more SEOs you use in your marketing materials (including resumes), the more you’ll be found by online search engines (including recruiters). Subsequently, the more likely you are to rank highly and stand out from the competition.
You’ll save yourself time and effort: Finely tuned keyword optimisation that strategically targets your ideal customers or readers should prove beneficial. For example, if you’re a resume writer that specialises in executives, using relevant targeted SEOs is likely to direct more of that specific customer type to your online marketing content. There’ll be less time that needs to be spent actioning calls and emails that probably won’t equate to paid work.
You’ll create professional connections: In addition to more customers or readers being exposed to your brand online, keyword-filled content that ‘sings’ to your target audience may establish brand attachment. Not only could an instant, subconscious connection be formed via higher search engine rankings, but personalised, SEO’d online marketing content that then backs this up could ‘seal the deal’.
Here at Walton’s Words, we’ve written a range of online marketing content that is customer targeted via keywords – including resumes, LinkedIn profiles, website content, blogs and articles. In addition to SEOs, the usual mantra applies to your marketing content about always addressing the reader’s needs. See our earlier blog about areas that need to be considered when developing keywords for marketing materials.
If you’ve been considering enhancing your brand presence online (as an individual or business), give us a call or drop us a line if you’d like to discuss or better understand your keyword optimisation needs.