Blog

Emails and mobile texting are now such prominent communicators in most of our lives, with telephone and face-to-face often coming a distant second. It’s therefore more important than ever to ensure our online communications are carefully and thoughtfully constructed – particularly to avoid anyone misinterpreting our written message. Having encountered the odd questionable email where […]

Remember when you could use the same stand-alone resume to apply for a variety of roles? When all you really needed to include in your resume was your job history, contact details and referees, stapled to a standard cover letter? Well along with ribbon typewriters and snail mail postage, the days of submitting one generic […]

Most of us know how important it is for our writing to be reviewed by someone else before it’s delivered. A final sanity check of our written content is a key part of the writing process. Yet pressing deadlines or low budgets can often prevent us from fitting in that second set of eyes to […]

Regular blogging can often feel like a whole lot of time and effort for mostly intangible rewards. First you have to keep coming up with topics to write about – then you have to keep analysing the platforms you’re posting your blogs on. Am I using the right keywords to attract online traffic? Am I […]

So you’re in the market for a new job and considering what to include in your resume and cover letter. There’s no doubt you need to include your relevant employment and academic history, as well as a summary of your skills and what you can offer. However, when it comes to listing your referees, this […]

Correct capitalisation = penetrative writing Whether it’s online content or a business report, incorrect or inconsistent capitalisation will likely detract from what you’re writing about. I’ve edited and proofread many insightful and informative documents where the shift key has been overused or misused. And without a second set of eyes, the overriding messages could’ve been […]

Most professionally ambitious businesses and individuals would be crazy not to include LinkedIn in their toolbox of online marketing tricks. Not that it should ever be used to deceive or mislead, but it’s an online tool that can be tailored and moulded to best highlight your skills and offerings. Treat your LinkedIn profile like an […]

There’s no getting around the importance of strategic online marketing content to reel in and capture so many of today’s potential customers. A well thought out marketing campaign that includes social media, websites and online blogs and articles will likely increase your business scope and reputation. However, it’s not just enough to draw traffic towards […]

Regular, well-written online postings get results Social media is a cost-effective, wide-reaching way to promote ourselves and our businesses. Not only are most online platforms free, their range of offerings and audiences means we can handpick those most appropriate. From LinkedIn for building professional networks to Instagram for advertising visual products and services. An effective […]

LinkedIn profile is the convenient business card. When recently updating my hardcopy business cards, I did question how much I’d be likely to use them. There’s no doubt still a place for printed cards for face-to-face interactions, but so many networking and marketing opportunities are now online. A comprehensive, career-selling LinkedIn profile will validate your […]