Whether you’re a sole trader or a multi-staffed company, a newsletter written for your target customers can only enhance your offerings. The newsletter format provides an opportunity to both inform and entertain readers, while adding brand firepower to the business. In addition, the digital era we’re in has increased the methods for sending out a newsletter, from traditional hardcopy mail outs to more modern email-based ezines.
So if you’ve been considering a company newsletter, but that’s as far as you’ve got, below are five factors that could motivate you to get started. They also provide valid justifications for those who haven’t yet located newsletters on their marketing strategy radar.
You’ll be top-of-mind but not in-your-face: Sending out intermittent or regular newsletters is a more subtle way of keeping customers and other followers up-to-date and interested. Think of this marketing ploy as the polite way of staying in touch without anyone feeling pressured or pestered. Electronic newsletters are particularly pertinent, as most include an ‘unsubscribe’ option.
It gives you a chance to reflect: Whether writing the newsletter internally or hiring a copywriter, putting together the marketing content will be a collaborative effort. All marketing strategies need a plan, and coming up with topics and news to include is often an opportunity to sit back and contemplate where your business has been and where it’s going. Milestones and goals may emerge and shine as you constructively write about them.
It’s a channel for announcements: Has something particularly noteworthy occurred in your business that you haven’t yet communicated to your customer base, such as expansion into a new area? The newsletter is the ideal way to deliver such news. Just be sure to make it relatable to the reader, such as how this change/event will benefit and address their needs.
Your customers will feel connected: Keeping readers up-to-date and aware of what’s going on in your business will possibly make them feel more involved. Newsletters written in a person-to-person, conversational tone are more likely strike to a chord with the general target audience. We live in an era where social and other media are continually relaying information, so adding a personal touch could be your business’s differentiator.
A way to present a united front: As most newsletters involve a collaborative effort, small to medium businesses in particular could portray an image of a cohesive, happy workplace. Staff participating in creating the newsletter will likely feel more immersed in business happenings and decisions, contributing to positive work vibes that will appeal to customers. Writing articles that involve various staff members will also convey the company as united.
Walton’s Words has broad experience in producing marketing content such as company blogs and newsletter articles. We can help you to devise a newsletter marketing strategy that engages and attracts customers, including writing content as required. Drop us a line or give us a call if you’d like to discuss your newsletter ideas further.