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In today’s high-tech era, where we’re constantly bombarded with information, it’s essential to use well thought-out marketing content that both attracts and engages readers. You’ve only got a short window of time to draw them in before they move onto something else. Online’s even more ruthless than hardcopy – less than eight seconds to entice. […]

Few would debate that marketing a business while also running it can be time-challenging. Whether due to financial constraints or a desire to keep operations close, some of us prefer to fly solo on our promotional missions. Personalised, independent marketing strategies are commonplace. But if time limits mean you haven’t yet entered the social media […]

Online versus print. Currently in the process of investigating new business cards, there’s some hesitation about how much effort I put into this. When reflecting on more recent business leads and opportunities, I’m struggling to come up with ones that stem from the printed card. Most have made contact and/or found out about my business […]