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Just about all of us sometime in our lives will have to take on the role of report writer. Whether it’s a course prerequisite, to achieve industry recognition or to fulfil a customer agreement, writing and delivering a professionally written, informative report can feel like a daunting assignment. It can be particularly overwhelming getting started. […]

Anyone reasonably familiar with online marketing would already know that keyword optimisation is an essential ingredient. Whether it’s for a website or LinkedIn profile, using keywords that align with online searching (aka search engine optimisation*) will increase your chances of being ‘found’. Research for keywords: What keywords are your ideal customers likely to use in online searches? […]

Whether you’re a sole trader or a multi-staffed company, a newsletter written for your target customers can only enhance your offerings. The newsletter format provides an opportunity to both inform and entertain readers, while adding brand firepower to the business. In addition, the digital era we’re in has increased the methods for sending out a […]

Professionally certified resume writers (I’m a CARW) are committed to keeping abreast of current recruitment trends and standards to deliver high-quality, results-focused resumes, LinkedIn profiles, etc. I myself truly get a buzz out of helping others land their dream role across many industries, from apprentice tradies and customer service specialists to mortgage brokers and senior […]

Capitalisation can be fun, functional and effective for highlighting and emphasising important terms and names in a document. But it’s often way too easy to get carried away with the shift key when deciding what’s worth capitalising. Writing that overuses title case can become confusing to follow, and the importance of the capitalisation can also […]

Is your business one of the 3 million LinkedIn company pages already in circulation? These company pages spread across 148+ different industries, and have the potential to reach 332 million+ LI members. With almost half of these members using LinkedIn daily, that translates to a whole lot of potential followers and customers. A well-written, interactive […]

In just about all forms of writing, the use of headings and headlines is both highly beneficial and essential. For online writing in particular, killer headlines and headings are the much-needed hooks that reel the more elusive scanner reader in. In academic and research works they also provide structure and cohesion, in addition to a […]

If my years of writing and editing have taught me anything, it’s that there are certain grammar, punctuation and spelling areas we all commonly trip up on (oopses). Deadlines can be an issue when writing, particularly in the business world, meaning we don’t always get the chance to have our writing edited before it’s delivered. […]

It’s no secret that online searching and reading is the dominate channel – an online presence is pivotal to growing any business. In addition to social media, website content that draws in readers and keeps them reading is highly beneficial. As part of your site design, spend time and effort considering how to enrich your website content. […]

Remember when your one standard resume could be used for all job applications? Whether you were going for a customer service role at the local store or a bookkeeping role because you loved working with numbers, it didn’t matter if you used the same resume. Those days are well and truly over. The employment market […]